Major rebrand by agency

Skipton Financial Services, a subsidiary of Skipton Building Society, was given the makeover by 10 Associates.

The rebrand included a new logo and the strapline “Planning Tomorrow Together”.

The unveiling took place at the head office to more than 200 members of staff.

Head of Marketing at Skipton Financial Services Iain Tyrer said the new look clearly outlines the service that clients can expect to receive.

He said: “We have a fantastic opportunity to truly stand out as the place that everyone can go to for financial guidance and advice.

“Our values of exceeding expectations, fairness, originality and strength are the corner stones of our organisation providing reassurance of the true nature of our service.

“Working with 10 Associates has allowed us to communicate this by creating a look and message that relates to both clients and staff but also still plays homage to our close relationship with Skipton Building Society.”

The Mirfield agency was set up in 2004 by managing director David Worthington and creative director Jill Peel.

The firm also celebrated its 10th anniversary this year.