Batley retailer supplies catwalk doors at London Fashion Week

Doors 2 Floors swapped the showroom floor for the catwalk after being invited to collaborate with British luxury fashion brand Amschela as part of its London Fashion Week showcase.

The partnership saw a selection of doors supplied by Doors 2 Floors - including the Deanta Sandringham - feature within Amschela’s visual runway presentation, bringing together two seemingly different industries – interior design and fashion.

For Doors 2 Floors, who have a new HQ in Leeds along with a showroom in Bradford and a warehouse in Doncaster, the event provided an opportunity to demonstrate how interior products can become part of wider design and creative projects, while putting a Yorkshire business in front of an international fashion audience.

Ismaeel Basar, managing director of Doors 2 Floors, said: “It’s been an incredible experience to see our doors go from our showroom in Yorkshire to the runway at London Fashion Week.

“When we first started talking to Amschela, we knew it was going to be a really different collaboration, but seeing the Deanta Sandringham and the other doors featured as part of the showcase has been fantastic.

“There is a real connection between fashion and interiors. Both are about design, materials, detail and creating something that makes an impression, so it has been great to see our products used in such a creative way.

“We’re incredibly proud to have represented a Yorkshire business at London Fashion Week and to have played a small part in Amschela’s showcase.”

Doors 2 Floors has also been involved in initiatives connecting the project with young people in the local community, including work with Batley Multi Academy Trust.