Batley and Dewsbury Asda staff and shoppers have helped to give Yorkshire Air Ambulance (YAA) a bumper Christmas present.
During 2014, the supermarket chain’s 23 stores in the region, including 12 in West Yorkshire, have raised a whopping £90,933 for the life saving charity.
And Asda is confident the generosity of their employees and customers will help them reach £100,000 by the end of the year.
Money has been raised through a wide range of activities and events – from skydives to sponsored bag packing, tins on the tills, sponsored walks, raffles and the sale of YAA merchandise.
Sharon Kingswood is community life champion at Asda Dewsbury where more than £10,300 was raised – the single biggest store total. She said: “We are a Yorkshire-based business and this is a fantastic charity that does an amazing job saving lives across Yorkshire every day but relies totally on public donations.
“A couple of Asda colleagues have actually required the help of the service, so it is a charity that is close to our hearts, and we are delighted to support the Yorkshire Air Ambulance.”
The air ambulance needs £9,900 every day to keep its two helicopters in the air and maintained.