Mirfield pub launches full English breakfast fragrance for Father's Day

A Mirfield pub has launched a quirky gift for food lovers in time for Father’s Day – a fragrance that smells just like a full English breakfast!

Wednesday, 16th June 2021, 5:30 pm
To celebrate the launch of the new menu, Hungry Horse has created the world's first full English breakfast scented fragrance
To celebrate the launch of the new menu, Hungry Horse has created the world's first full English breakfast scented fragrance

The new Eau de Breakfast scent has been unveiled by the Ship Inn Hungry Horse pub, on Steanard Lane at Shepley Bridge, to launch its new breakfast menu, and combines subtle hints of smoky bacon and sizzling sausages, with undertones of fresh toast to create a tantalising aroma for breakfast fans.

Released in time for Father’s Day, the fragrance has been designed to "evoke the feelings of contentment and pleasure experienced when tucking into a hearty English breakfast", and is set to turn a few heads this summer for anyone lucky enough to wear it.

Coming in a chic 50ml bottle, the limited-edition fragrance is available now on the Hungry Horse website - www.hungryhorse.co.uk/fathers-day - but local punters will need to be quick if they want to get their hands on one, as there are only a limited number available.

The new Eau de Breakfast scent has been unveiled by the Ship Inn Hungry Horse pub at Shepley Bridge, Mirfield

According the pub, the unusual fragrance is best worn when enjoying dishes from its new breakfast menu, which as well as traditional classics also includes dishes such a Brekkie Kebab, Breakfast in Bread and the gigantic Sausageness Monster – a one-metre-long curled sausage sarnie loaf smothered in red or brown sauce.

Rob Calderbank, business unit director at Hungry Horse, said: “Everyone loves the smell of sizzling bacon in the morning, so what better way to celebrate your favourite meal than with a new fragrance that lets you smell like breakfast all day long?

“With Father’s Day fast approaching, our new Eau de Breakfast fragrance offers the perfect gift for dads in Mirfield who know how to start their day right, and we’re certain it’s going to be a crowd-pleaser.

“So, if you’re as big on breakfast as we are, why not try our new scent for yourself, or treat a loved one so they can smell like the best meal of the day too?”

A limited number of Eau de Breakfast bottles are available on the Hungry Horse website now. For the chance to grab a bottle in time for Father’s Day, visit www.hungryhorse.co.uk/fathers-day/ to register interest.

For those who are not lucky enough to get their hands on one, the pub brand is also giving away 10 x £100 gift cards to enjoy breakfast in style.