Dad launches Dewsbury and Batley Eats as looks to take on takeaway delivery giants

A dad-of-one is aiming to shake up the takeaway food delivery market across North Kirklees.

Thursday, 28th January 2021, 11:43 am
Updated Thursday, 28th January 2021, 11:45 am

Jordan Fawcett, 28, has set up dewsburyandbatleyeats.co.uk and wants to take on delivery giants such as Just Eat and UberEats.

Dewsburyandbatleyeats was launched on Thursday (Jan 28) and had around 30 takeaways on board at the start.

Despite the name Jordan’s patch stretches across North Kirklees and includes Mirfield, Heckmondwike and Cleckheaton.

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Jordan Fawcett is setting up Dewsbury & Batley Eats, a takeaway delivery service, with Lisa McCulloch at Cafe @ No1, Birstall.

The concept started in Barrow-in-Furness in Cumbria and Jordan has an exclusive licence agreement to operate in North Kirklees.

“It’s really exciting and this is a long-term business for me,” said Jordan. “I’m not expecting it to take off straightaway and I want to build it.

“I’m usually the kind of person who wants everything now but I’m very aware it might take a couple of years to get to where I want to be.”

Jordan knows he has his work cut out to take on market leader Just Eat who he used himself before he struck out with his own business.

“Just Eat are the benchmark but we differ because we save money for both the consumer and the takeaway,” said Jordan.

“On an average £20 takeaway the food business itself could save £1.96 and the customer will save at least £2 but it could be a lot more depending on the discounts offered by the individual takeaway.

“Pennies make pounds and if you save 10%, for example on every takeaway, it soon adds up.”

Jordan said dewsburyandbatleyeats matches discounts offered by other apps and adds an extra 10%.

Takeaways are charged 7.5% but they get extra support from dewsburyandbatleyeats. Jordan pays for banners and also Facebook advertising to promote individual businesses.

One of the first to benefit is Café @ No1 in Market Street, Birstall.

Jordan, who lives in Beeston, near Leeds, works full-time as a mobile engineer but hopes the business will grow and eventually allow him to quit his job.

By the end of June Jordan hopes to add his own delivery service and employ local drivers, adding an extra service for those food businesses which don’t have their own.

The app can be found on the app store or play store.