Aisles of Support: Batley supermarket launches scheme to help pensioners
A Batley supermarket is turning everyday shopping trips into meaningful moments to help support local pensioners.
Abu Bakr Supermarket, based at Blackeridge Mill Shopping units, has launched its Aisles of Support, an initiative aimed at helping pensioners feel confident, welcome and safe while doing their weekly shop.
Staff across all Abu Bakr stores have been trained to engage with older customers on the shop floor, at the tills and inside the store’s Food 2 Go cafe - offering friendly conversation, guidance on affordable ingredients and simple meal ideas.
Managing director Hamza Hussain said: “It’s about making sure every customer feels comfortable and supported. Our staff are already on first-name terms with many regular customers - that’s simply how we operate.
“Through Aisles of Support, we’re helping people choose ingredients, plan simple meals, and, sometimes, just enjoy a chat and a cup of tea in our Food 2 Go cafe.
“By blending friendly service, practical guidance and the welcoming atmosphere of our Food 2 Go cafe, Abu Bakr Supermarket is showing how a local store can be more than just a place to shop - it can be a trusted neighbourhood hub.”
The in-store Food 2 Go cafe has become an important part of the programme, providing a warm, welcoming space where customers can sit down, enjoy a hot drink for just £1 and share conversation with staff and fellow shoppers.